About Us

PASER was started back in 2018 by two automotive enthusiasts from New York and South Korea. What was known as a hobby to the CEO and COO, Jiyoung "JY"Kim, and YS Lee, respectively, quickly grew into a passion and wanted to stand up a place where people can come and relax, unwind, and enjoy the automotive environment. PASER brand is in the works to build an ambience of excitement, Mod culture, Street Fashion, and a long lasting relationship with our partners, clients, and friends.